If I were to ask you to “think of the color red”, your mind will bring up a mental image of what that color looks like. If I were to do the same exercise, my mind may bring up an entirely different color for what red looks like. This could be a great cause for error in printing and the world of design. Enter a solution: Pantone.
Pantone, also known as the Pantone Matching System (PMS), is a company that specializes in color systems and provides standardized colors for use in a variety of industries, including graphic design, fashion, and product design.The Pantone Matching System is a specific standardized color reproduction system that allows designers and printers to accurately match colors, ensuring consistency across different print runs and mediums. This is important in that it ensures that the colors used in a design or product are consistent and accurate, regardless of whether it’s being printed on paper or displayed on a computer screen. Now, if you were to say the color for your design is “PMS 186 Red”, there is no room for error or interpretation of what that red could be.
Still on the search for your perfect color? Pantone as a company offers a range of color guides and swatch books that provide a range of standardized colors, each with a unique number identifier. These colors can be mixed and matched to create a wide range of colors, allowing designers to create precise and consistent color schemes and ensure the colors come out exactly as intended.
Ready to find your perfect match?