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Between PMS, CMYK, HEX, and RGB, it can feel like you’re reciting the alphabet and it can all get confusing quickly. Where Pantone and CMYK are for printed materials, HEX Codes and RGB Codes are both ways to represent colors digitally, by using different number systems.
‘Halftones’ is a printing technique used in many printing processes (including offset, flexo and screen printing) that uses a series of small, closely spaced dots to create the illusion of a gradient.
Two of the most common printing styles are with Spot Colors and CMYK. Previously, we discussed in this post, spot colors refer to a single solid color to print with. A print job can have multiple spot colors. Usually spot colors are printed using the Pantone (PMS) color system that allows for consistent color outcomes across various orders.
If I were to ask you to “think of the color red”, your mind will bring up a mental image of what that color looks like. If I were to do the same exercise, my mind may bring up an entirely different color for what red looks like. This could be a great cause for error in printing and the world of design. Enter a solution: Pantone.
We know you've spent time perfecting the colors for your client's brand deck. You've narrowed in on their notes for the perfect "cool blue" or "fun green" and are ready to deliver the final selections to your client. Let's talk about the things to do and things to avoid to streamline the process for these beautiful designs.
You have your beautiful branding and design and are eager to start producing your products. Before sending off to be printed, you’ll have to know what type of graphics you’re working with in order to ensure your products and printing will be of the best quality.
In order to do so, you’ll need to understand the difference between raster artwork and vector artwork. Simply put, raster artwork is made up of pixels and vector artwork is made up of lines.
Let's break that down a little more below: