Guide to Restaurant Packaging

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Print colors

Colors to Provide in a Brand Identity Deck

We know you've spent time perfecting the colors for your client's brand deck. You've narrowed in on their notes for the perfect "cool blue" or "fun green" and are ready to deliver the final selections to your client. Let's talk about the things to do and things to avoid to streamline the process for these beautiful designs.

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Gif of fuchsia logo on mustard yellow background zooming in.

Raster vs. Vector for Print Art

You have your beautiful branding and design and are eager to start producing your products. Before sending off to be printed, you’ll have to know what type of graphics you’re working with in order to ensure your products and printing will be of the best quality.

In order to do so, you’ll need to understand the difference between raster artwork and vector artwork. Simply put, raster artwork is made up of pixels and vector artwork is made up of lines.

Let's break that down a little more below:

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