Guide to Restaurant Packaging

Posts about:


HEX, RGB, CMYK…What the HEX!?

Between PMS, CMYK, HEX, and RGB, it can feel like you’re reciting the alphabet and it can all get confusing quickly. Where Pantone and CMYK are for printed materials, HEX Codes and RGB Codes are both ways to represent colors digitally, by using different number systems.

Read More

What is Pantone and how can it help you find your perfect match?

If I were to ask you to “think of the color red”, your mind will bring up a mental image of what that color looks like. If I were to do the same exercise, my mind may bring up an entirely different color for what red looks like. This could be a great cause for error in printing and the world of design. Enter a solution: Pantone.

Read More

Colors to Provide in a Brand Identity Deck

We know you've spent time perfecting the colors for your client's brand deck. You've narrowed in on their notes for the perfect "cool blue" or "fun green" and are ready to deliver the final selections to your client. Let's talk about the things to do and things to avoid to streamline the process for these beautiful designs.

Read More

Raster vs. Vector for Print Art

You have your beautiful branding and design and are eager to start producing your products. Before sending off to be printed, you’ll have to know what type of graphics you’re working with in order to ensure your products and printing will be of the best quality.

In order to do so, you’ll need to understand the difference between raster artwork and vector artwork. Simply put, raster artwork is made up of pixels and vector artwork is made up of lines.

Let's break that down a little more below:

Read More