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If you have a hobby of picking up matchbooks when you’re out at a bar or restaurant, you may consider adding “phillumenist” to your vocabulary. We caught up with our favorite phillumenists, Nadia and Alice of OH, WHAT A MATCH! to talk all things matches from their “wishlist” matchbox design to their new product launch.
Trying to build out the buzz over your new bar? Add your branding to these 3 items as a way to show your identity with a twist.
Have you heard of the term, Phillumeny? If you’ve been someone who has snagged a matchbook on your way out of a restaurant for your collection, you might consider yourself a Phillumenist. Phillumeny is the hobby of collecting matchbooks or matchboxes with Phil coming from the Greek word for loving and Lumen coming from the Latin word for light.