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In a sea of stylized photos of pancake stacks, coffees and matcha, you’ll want to stand out. Here’s 3 items you’re going to need to make social media feeds, “For You Pages”, and get added to that list of need-to-try spots.
Between PMS, CMYK, HEX, and RGB, it can feel like you’re reciting the alphabet and it can all get confusing quickly. Where Pantone and CMYK are for printed materials, HEX Codes and RGB Codes are both ways to represent colors digitally, by using different number systems.
‘Halftones’ is a printing technique used in many printing processes (including offset, flexo and screen printing) that uses a series of small, closely spaced dots to create the illusion of a gradient.
Offset printing is a technique in which the image is transferred, or “offset,” from a printing plate to a rubber blanket to the paper. It’s called "offset" because the ink is not transferred directly from the plate to the printing surface, as it is with something like letterpress printing.
Two of the most common printing styles are with Spot Colors and CMYK. Previously, we discussed in this post, spot colors refer to a single solid color to print with. A print job can have multiple spot colors. Usually spot colors are printed using the Pantone (PMS) color system that allows for consistent color outcomes across various orders.
Screen printing, or silk screen printing, is a printing method where a fine mesh screen is stretched across a frame and ink is placed into the screen. Screen printing is done one color at a time. So each screen will be printing only one of the design colors. That’s why you’ll have one screen setup cost per color, per print location. The most common items that use screen printing are t-shirts, hoodies, apparel, reusable water bottles, and metal signage.
If I were to ask you to “think of the color red”, your mind will bring up a mental image of what that color looks like. If I were to do the same exercise, my mind may bring up an entirely different color for what red looks like. This could be a great cause for error in printing and the world of design. Enter a solution: Pantone.
We know you've spent time perfecting the colors for your client's brand deck. You've narrowed in on their notes for the perfect "cool blue" or "fun green" and are ready to deliver the final selections to your client. Let's talk about the things to do and things to avoid to streamline the process for these beautiful designs.
You have your beautiful branding and design and are eager to start producing your products. Before sending off to be printed, you’ll have to know what type of graphics you’re working with in order to ensure your products and printing will be of the best quality.
In order to do so, you’ll need to understand the difference between raster artwork and vector artwork. Simply put, raster artwork is made up of pixels and vector artwork is made up of lines.
Let's break that down a little more below: